Can I Get a "Cheers" for Facebook?

The Bear Brewing Company is now on Facebook. As the world’s most popular social media site it is important for any business to utilize this free medium. The Facebook page is integrated with each of our other social media outlets, this blog and Twitter.

Facebook has fast become a significant part of marketing strategies for many companies. Bear 

Brewing Company can now be added to the list of organizations utilizing Facebook as a marketing tool; that being said, many marketers do not use Facebook to its utter most potential. Buddy Media has complied statistics regarding when users are visible on Facebook; as well as, when businesses are posting. Many businesses fail to use Facebook during its optimal time to reach their target market. In the food and beverage industries an opportunity exists to post more on weekends. Most brands post during the work week, while most users are more accessible on weekends. In short, markets are missing the boat. Saturday and Sunday represent vast opportunities to reach the target market.  

Food (or in this case beverage) for thought…

• Post during non-busy hours (8PM-7AM)—non-busy hours receive 14% higher interaction than during busier hours.
• Post 1-2 timers per day
•  No more than 7 posts per week—with the saturation of advertising in social media there can be too much of a good thing
• Short and sweet—keep posts to eighty characters or less

•  A picture is worth a thousand words—posts including photos receive 39% more interaction over traditional posts

• Generate feedback with questions—the use of questions has been shown to increase comments by as much as 92%

Want more? Check out:
http://socialmediatoday.com/steve-olenski/382027/marketers-post-after-hours-get-most-out-your-facebook-posts