The Bear Brewing Company

The Bear Brewing Company

Disclaimer

Disclaimer

This blog is for a faux company. It is being used for a social media marketing course.

Thursday, September 26, 2013

Facebook: Maintaining Privacy in the Era of Personal Transparency


Facebook has a myriad of security options that can protect you or your business from unwanted sharing. A user can control who sees certain posts, advanced profile information. It is also possible to control what posts are photos and information is available to the public. Users can also control who can send them messages (i.e. limited messages to friends, friends of friends, or only yourself). Facebook users can also adjust what information is accessible by search engines (i.e. what part of your time line can be search by anyone on the internet).

Social media is a great tool for networking, but it is always important to consider that the accidental sharing of certain information with particular clients or individuals could be detrimental to the image of the company or individual. Restricting the amount of information available via social media is important to protect the business. Just because social media allows for easy networking doesn’t mean every aspect of the business is intended to become public.

When considering what privacy settings I would choose to use on personal or professional web pages I like to remain cautious with the information I share. This is especially true when considering a personal Facebook page. It is possible to utilize Facebook simply as a tool to study and know others better. You don’t necessarily have to share—or show anything about yourself. This is the approach I would take. The idea of people I don’t know well knowing much about me makes me uncomfortable. Regarding a business I would use Facebook as a tool to share information. Utilize Facebook for all IMC (integrated marketing communications); but, do not share overmuch.

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