Twitter (as many of us know) is a microblogging social media
platform. It allows for a quick glimpse into the lives of those you choose to
follow. It also allows users to follow your tweets as well. Twitter allows
users to answer a simple question. What are you up to? Being limited to only
140 characters tweets are short allowing for easier reading that some traditional
blogs. In hustle and bustle of the world today saving time is king. For those
of you waiting on the edge of your seat….YES Bear Brewing Company is on
twitter! @BearBrewingCo.
Twitter offers a great opportunity for businesses to network
quickly and spread the word about their products. Using Twitter during live
events can also help coordinate and people about what is going on. Any business
(in my humble opinion) would be remiss not to sue Twitter, and link it with as
many relevant social mediums as possible. How often today are we ever truly not
in touch with our social media? Think…how often are we really away from either PC
or smartphone nowadays? Now, now Twitter isn’t all gum drops and rainbows,
there is a learning curve like with all things, and using it right is paramount
to its effectiveness. I recommend reading up on the Twitterverse before implementing
it in your business plan. Also find a good teacher. Finding someone that is a
pro at Twitter and other social media is often the most efficient way to learn.
Possible Tweet Ideas:
Engage: this
style denotes using questions or bold statements to draw in followers.
Ex: What type of delicious craft beer will be our next Seasonal
beer? Click here to vote on Facebook (this also offers a tie in to other social
media)
Entertain: It’s
all in the name. Do something interesting to grab the attention of the Twitterverse.
I like using a joke or riddle.
Ex: There’s this unusual little bar, where you can get a
free beer if you know the secret code.
The secret code works like this: You sit down at the bar. The bartender tells
you a number. And you tell him another number. If it's right, you get a free
beer.
For example, a customer goes up to the bar and the bartender says,
"6." The customer says, "3," and he gets his free beer.
The second fellow goes up to the bar, and the bartender says, "12."
The customer says, "6," and he gets his free beer!
A third customer sits at the bar, and the bartender says, "14." The
customer says, "8." He gets a free beer.
You're sitting there. The bartender turns to you and says, "22."
What do you say? Hint: The answer can be found @BearBrewingCo at twitter.com ;)
Inform: Tells
followers something about your business. This can be about an upcoming
promotion or event.
Ex: Bear Brewing Company is holding a free beer tasting on
Friday September 20th at 7PM. Bring a friend!
Hash tags (#): The
use of hash tags can be used in twitter
to tie together conversations in to a live streaming conversation. It allows
everyone to see every tweet also using that hash tag.
Ex: Bear Brewing Company is holding a free beer tasting on
Friday September 20th at 7PM. Bring a friend! Continue the
conversation #BeerWithTheBear
Mentions: A
mention on twitter is anything using the @xxxx Format in a tweet (including
@replies) this allows you to “mention” someone’s twitter handle in a tweet
thusly linking them with the conversation.
Ex: @BeerAdvocate is promoting a flood fundraiser
for Colorado through 9/19. Join the conversation #Colorado
.
